This week I’m talking with Follain’s founder and CEO, Tara Foley. I had the pleasure of meeting Tara this past summer at Follain and she is so kind, smart, humble and easy to talk to. I was so thrilled when she agreed to be on the show. Follain is a leader in the clean beauty movement creating a curated store of clean beauty products that really work. Not only that but the staff are welcoming, and so so knowledgable.
On this Episode We Talk About:
x Tara’s background and how she got started with Follain
x Why Follain curates brands versus producing their own products
x There was a whole in the market for a curated clean beauty brand
x Why the natural skincare and beauty business is building momentum as result of the healthy food movement
x What green washing in the beauty industry means
x Building trust with brands is important - talk with owners, employees
x Why we should be suspicious about mainstream brands promoting being sulfate free (because they sometimes replace them with worse chemicals
x It’s best to support brands who build clean products from the ground up
x We discuss the regulations that exist is the US right now (last change was in 1938)
x Why it’s important to vote with your dollar and your ballot
x Follain’s process for choosing new products to sell
x How natural products are a form of self care
x What’s the best way to start replacing your skincare products
- start with what you run out of first
- the go clean kit is a starter pack
- what products are on you the longest - deodorant - hand and body lotion
x How to build a skincare routine: start with removing makeup, use a cleanser, then natural toner, finally use a moisturizer and any other serums
x Tara’s message: Why risk it? (when it comes to using harmful products)
This Show Is Perfect For Anyone Who:
Wants to learn more about the beauty and clean beauty industry
Resources:
Connect with Tara:
For full show notes visit: http://init4thelongrun.com