I was so excited to score an hour of today’s guest time. Holly Finigan is the creator of the Nantucket blACKbook a modern day marketing agency. It’s pretty much a go-to guide for all things food & drink, shopping, and real estate on island. She’s one of the hardest working female entrepreneurs I know. Not only that, but she runs her business with a spirit of creativity, growth, positivity and best of all, a great sense of humor.
On this episode we talk about
- How Holly first discovered Nantucket
- How Holly first created her brand Nantucket blACKbook and how it's evolved
- The power of community and support in local business
- Dealing with resistance when you start something new (and different)
- When Holly knew it was time to take her side hustle full time
- Learning through experience what collaborations were not on brand
- Creating boundaries and the power of saying "no" to opportunities that aren't for you
- The importance of the "YOU" factor in influencer marketing
- How attitudes are changing around influencer marketing
- The importance of slowing down to build a strategy for your brand
- Taking the high road when bullshit comes around
- Handling negative feedback with grace (and humor)
- Where Holly sees her brand evolving
This episode is perfect for anyone who
- is navigating the world of blogging and influencer marketing
- runs or aspires to run a small business
- wants to hear what the behind the scenes of an online business looks like
- wants to expand and utilize their local network
- needs help establishing boundaries and when to say "no"
- wants a good laugh, seriously Holly is hilarious and so fun to talk/listen to
Links:
Website - http://nantucketblackbook.com
Instagram - http://instagram.com/nantucketblackbook
For more information and full show notes visit http://init4thelongrun.com